“Vuigas”

client: Brauereiverband Österreich
agency: Virtue Austria

think

Beer is not for chugging, but for savoring. Our task was to convey this message to the Austrian youth through a nationwide campaign.

play

If you want to reach young people, you can't wag your finger at them. To position beer as a beverage for connoisseurs, we need positive emotions rather than shock campaigns.

win

A large-scale prank that holds a mirror up to the youth, making them laugh at themselves and their behavior: Vuigas! The first inhalable beer...

awards

CCA: 1 Silver & 1 Bronze