IKEA “Board Game Night”

client: IKEA Austria & Paradice
agency: pro bono

think

After two years of pandemic and isolation, many brands wanted to be enablers of togetherness. But at the same time they focus more and more on digital experiences.

play

Together with my friends at “Paradice”, a board game organization that I founded in 2019, we asked ourselves: Why can't big brands use their resources to bring people together with real human playfulness and let them connect over shared experiences?

win

Together with IKEA Austria we transformed the restaurant of IKEA Vienna Westbahnhof into a gigantic analogue gaming area. 150+ exciting board games, card games and roleplaying games, explained by the fantastic Paradice Game Gurus brought more than 800 people together.