“Twice the Nice”

client: ERSTE Bank
agency: Jung von Matt / Donau

think

With the "spark7" Debit Mastercard, teenagers can shop online without having to ask Mom for her credit card. The aim was to make the account, and specifically the debit feature, appealing to the advertisement-skeptical Generation Z.

play

No TV, please… The "Twice the Nice" campaign involved various artists, such as Theodor Guelat, who's responsible for music videos like "Ok cool" by Yung Hurn.

win

We created a content campaign that doesn't imitate youth culture, but rather originates from it and becomes a part of it. The result: +11% account sign-ups.

awards

webAD: 1 Gold & 6 Silver
CCA: 4 Silver & 1 Bronze
Effi: 1 Silver